SEO management consultant

SEO team management for teams that produce but no longer progress. Rate for an SEO management consultant: from €800 per day excl. VAT, first 30-minute consultation at €50, first results within three months: agency comparison, rates, method and FAQ below.

alban-febrer-sanmarti-freelance-seo-consultant
Alban Febrer SanmartíFreelance SEO consultant, 8 years in iGaming, dating, finance and CBD★★★★★4.9/5· 34 reviewsPublished on Updated on
★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries

1. SEO management consultant or SEO management agency: the comparison

Gemini

Describe your need, the AI suggests 3 providers

Example: Shopify store in London, tight budget, need link building.

2. Client reviews of my work as an SEO management consultant

Excellent, based on 8 recommendations from clients and partners. Founders and managers I have worked with: measured results, a method that is explained and kept.

See my reviews on Google

★★★★★

Alban joined to push SEO R&D on niches everyone fights for. Within months he industrialised what others still do by hand.

EdwinCEO and co-founder, DarkShine Media
★★★★★

Alban is the peer I call when a project goes off the beaten track: saturated market, large-scale link building, automation. He puts numbers on things before acting and says plainly when an idea is not worth its cost.

NicolasSEO consultant, Onze agency
★★★★★

Alban took the French market in hand end to end. He built his team, launched a parasite SEO department from scratch and kept results climbing against competitors with far bigger budgets.

CCharlesHead of SEO, GreenTomatoMedia
★★★★★

An SEO who speaks the developers’ language. Alban specifies, tests and measures: his processes plug straight into our stack.

PierreCTO and co-founder, DarkShine Media
★★★★★

Alban took over organic acquisition for both our products, a course platform and a sports events app. He puts a figure on what he suggests and explains his trade-offs before anything is launched.

★★★★★

Our market is regulated: you cannot write anything you like about a health product. Alban found the angles that clear the regulatory bar and still bring buyers, not just readers.

CorentinFounder, health and wellness e-commerce
★★★★★

My brunch site was ranking for nothing. Alban targeted searches by city and by type of venue, and weekend visits finally come from Google.

AdrienFounder of a brunch website
★★★★★

Alban took over my website and made me visible on coaching searches in my area. Enquiries now come in every week through Google.

SEO management consultant: contents

See the 14 sections of this page
  1. 1.Comparison
  2. 2.Reviews
  3. 3.Essentials
  4. 4.Rates
  5. 5.Payback
  6. 6.Stakes
  7. 7.Blockers
  8. 8.Method
  9. 9.Mistakes
  10. 10.Deliverables
  11. 11.Timing
  12. 12.Related pages
  13. 13.Quiz
  14. 14.FAQ

Test your site live

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3. The essentials in 30 seconds

Five pointers to see in 30 seconds whether your team management and hiring consultant fits your needs, before you read the details:

Full page: 10 min read

  • Track record: SEO team grown from 8 to 20, almost no departures
  • Method: hiring, team structure, processes, training
  • Deliverable: job description, interview grid, team dashboard
  • Rates: audit €800/day, retainer from €1,200/month, excl. VAT
  • Timeline: hiring in 1 to 3 months, autonomy in 6 to 12

4. SEO management consultant rates

Three formats, one base rate: the consultation to decide, the audit to plan, the retainer to execute:

🧰 Service ▪️ Rate 📦 What you get
Consultation €50 · 30 min on video A straight opinion on feasibility, cost and timeline.
Audit On quote, base €800 per day excl. VAT Action plan ranked by impact and cost, delivered in 10 to 15 days.
Retainer From €1,200 per month excl. VAT Quarterly commitment, weekly video check-in, shared dashboard.

5. How much a SEO management consultant can earn you for your budget

Six questions on your business, your traffic and your budget to estimate the return on organic search, which the audit then refines with your data:

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6. How a team management and hiring expert reads your site, according to an SEO management consultant

At GreenTomatoMedia the team went from 8 to 20 people in-house, with almost no departures. Team management and hiring for founders and marketing leads: job specs, org chart, weekly rituals:

1. For whom

  • Founders: you want to bring SEO in-house without the wrong hire.
  • Marketing leads: the team ships a lot but rankings stall.
  • Affiliate groups: several markets to cover with rare profiles.
  • First SEO hire: you do not know yet which profile to look for.

2. Deliverables

  • Job specs and interview grid calibrated to your market.
  • Technical case studies run with candidates, with a debrief.
  • Target org chart: roles, levels, who decides what.
  • Weekly rituals and dashboard the team keeps running on its own.

7. What a team management and hiring expert unlocks first, according to an SEO management consultant

What team management and hiring unlocks first, from sourcing to daily steering: hiring, team structure, production processes, internal training and AI automation:

1. Hiring

Realistic job descriptions, sourcing, practical tests on real sites rather than quizzes, technical interviews led with you.

2. Team structure

Roles, seniority levels, rituals and ownership. A team that knows who decides ships twice as fast.

3. Production processes

Brief templates, review circuit, publishing cadence and quality control that survive holidays.

4. Internal training

Upskilling juniors and writers with reusable material that stays in the company.

5. Data-driven management

Per-person quarterly goals, readable reporting, actual decisions rather than dashboards nobody reads.

6. AI automation

Identify repetitive tasks and remove them from the team’s day, so human time goes to strategy.

8. My method as an SEO management consultant in team management and hiring, step by step

My team management and hiring method: hire first, frame second, hand over last, through scoping, diagnosis, execution and consolidation:

Step 01

Scoping

One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Output: scope, measurable goals, link budget
Step 02

Diagnosis

Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Output: prioritised audit and link gap estimate
Step 03

Execution

Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Output: SEO backlog run in sprints
Step 04

Consolidation

Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Output: monthly report and budget arbitration

Book my diagnostic call

team-management-and-hiring-consultant

9. The mistakes I fix first in team management and hiring as an SEO management consultant

Four team management and hiring mistakes, all fixable though some cost months, each listed with its symptom and its fix:

1. Hiring blind

Looking for “an SEO” without defining the need leads to hiring a profile that does not solve the problem. The role is defined before the job ad.
  • ⚠️ Symptom: competent hire, vague remit, quick departure
  • 🛠️ Fix: job description built on the real workstreams

2. No written processes

When everything lives in one person’s head, their departure wipes out a year of work. A written process survives departures.
  • ⚠️ Symptom: impossible to pick up someone else’s work
  • 🛠️ Fix: documented procedures and shared templates

3. Unmeasurable goals

Asking for “more traffic” steers nothing. A goal comes with a number and ties back to a business decision.
  • ⚠️ Symptom: nobody knows whether the quarter went well
  • 🛠️ Fix: indicators chosen with the team, reviewed monthly

4. Junior left alone

A beginner without supervision spends six months repeating well-known mistakes. Supervision costs less than the mistakes.
  • ⚠️ Symptom: lots of activity, few results
  • 🛠️ Fix: weekly review and shared decisions

10. What an SEO management consultant team management and hiring delivers

Team management and hiring deliverables, each with its real use: job description, interview grid, documented processes, upskilling plan and team dashboard:

📦 Deliverable 🧰 Format ▪️ What it is for
Job description hiring document looking for the right profile, not “an SEO”
Interview grid questions and expected answers assessing beyond gut feeling
Documented processes written procedures so the work survives departures
Upskilling plan dated pathway making the team autonomous
Team dashboard shared indicators knowing whether the quarter went well

Got an SEO project in mind?

First 30-min consultation: €50.

Book my diagnostic call

11. How long results take in team management and hiring, according to an SEO management consultant?

Team management and hiring timelines, to adjust to your maturity: 2 to 4 weeks to scope roles, 1 to 3 months to hire, 3 to 6 to upskill, 6 to 12 for autonomy:

Time to impactWorkstream

What it depends on

  • 2 to 4 weeksScoping the roles

    clarity of the needs

  • 1 to 3 monthsHiring

    market demand for the profile

  • 3 to 6 monthsUpskilling

    starting level

  • 6 to 12 monthsFull autonomy

    amount of supervision

Neighbouring workstreams that place team management and hiring inside a complete plan, from the first diagnosis to the monthly follow-up.

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13. 5 situations to test your instincts with an team management and hiring consultant, according to an SEO management consultant

Five real cases, each corrected and explained by your team management and hiring consultant, to test your instincts before starting a project:

  1. 1/5 You want to “hire an SEO” without listing the workstreams. What comes first?

  2. 2/5 How do you choose between two candidates for the SEO lead role?

  3. 3/5 Your SEO writer leaves and nobody can pick up their work. How do you avoid it?

  4. 4/5 Goal given: “more traffic”. At quarter end nobody can judge it. What was missing?

  5. 5/5 In SEO, what should stay in-house, and what can you outsource to a provider?

14. SEO management consultant FAQ

Gemini

Ask the AI your question

Instant answer, drawn only from the content of this page.

How long to hire a good SEO for an SEO team?

Expect 4 to 8 weeks from job description to signature, depending on seniority. A monthly check-in with management measures the team’s progress, with figures.

In-house or outsourced in SEO management?

Keep strategy and steering in-house, outsource production peaks. The opposite is expensive and creates dependency. I support you up to the start date, evaluation grid included.

How do you test candidates for an SEO team?

With a real practical case: a real site, a real problem, one hour of work. SEO trivia predicts nothing. The goal is an autonomous team, not a dependency on an outside provider.

Should you build an in-house SEO team?

Yes, once the volume is steady. An in-house team costs less in the medium term than an ongoing service. Each step comes with a written report, shared with your management.

Which profile should an SEO team hire first?

The one covering your main workstream. A technical profile and an editorial one are not interchangeable. Everyone’s roles and goals are written down from the start.

Shall we keep talking with an SEO management consultant?

SEO is best discussed live. Find me on social or drop me a line.

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