SEO migration consultant

A badly prepared SEO redesign or migration usually costs several months of traffic. Rate for an SEO migration consultant: from €800 per day excl. VAT, first 30-minute consultation at €50, first results within three months: agency comparison, rates, method and FAQ below.

alban-febrer-sanmarti-freelance-seo-consultant
Alban Febrer SanmartíFreelance SEO consultant, 8 years in iGaming, dating, finance and CBD★★★★★4.9/5· 34 reviewsPublished on Updated on
★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries

1. SEO migration consultant or SEO migration agency: the comparison

Gemini

Describe your need, the AI suggests 3 providers

Example: Shopify store in London, tight budget, need link building.

2. Client reviews of my work as an SEO migration consultant

Excellent, based on 8 recommendations from clients and partners. Founders and managers I have worked with: measured results, a method that is explained and kept.

See my reviews on Google

★★★★★

Alban joined to push SEO R&D on niches everyone fights for. Within months he industrialised what others still do by hand.

EdwinCEO and co-founder, DarkShine Media
★★★★★

Alban is the peer I call when a project goes off the beaten track: saturated market, large-scale link building, automation. He puts numbers on things before acting and says plainly when an idea is not worth its cost.

NicolasSEO consultant, Onze agency
★★★★★

Alban took the French market in hand end to end. He built his team, launched a parasite SEO department from scratch and kept results climbing against competitors with far bigger budgets.

CCharlesHead of SEO, GreenTomatoMedia
★★★★★

An SEO who speaks the developers’ language. Alban specifies, tests and measures: his processes plug straight into our stack.

PierreCTO and co-founder, DarkShine Media
★★★★★

Alban took over organic acquisition for both our products, a course platform and a sports events app. He puts a figure on what he suggests and explains his trade-offs before anything is launched.

★★★★★

Our market is regulated: you cannot write anything you like about a health product. Alban found the angles that clear the regulatory bar and still bring buyers, not just readers.

CorentinFounder, health and wellness e-commerce
★★★★★

My brunch site was ranking for nothing. Alban targeted searches by city and by type of venue, and weekend visits finally come from Google.

AdrienFounder of a brunch website
★★★★★

Alban took over my website and made me visible on coaching searches in my area. Enquiries now come in every week through Google.

SEO migration consultant: contents

See the 14 sections of this page
  1. 1.Comparison
  2. 2.Reviews
  3. 3.Essentials
  4. 4.Rates
  5. 5.Payback
  6. 6.Stakes
  7. 7.Blockers
  8. 8.Method
  9. 9.Mistakes
  10. 10.Deliverables
  11. 11.Timing
  12. 12.Related pages
  13. 13.Quiz
  14. 14.FAQ

Test your site live

15 points checked in 20 seconds: content, tags, speed, mobile, indexing, AI. Free, no sign-up.

3. The essentials in 30 seconds

Five pointers to see in 30 seconds whether your SEO migration consultant fits your needs, before you read the details:

Full page: 10 min read

  • Stakes: traffic protected during and after the migration
  • Method: URL inventory, page-to-page redirects, pre-launch tests
  • Involvement: before the mockups and the costly decisions
  • Rates: audit €800/day, retainer from €1,200/month, excl. VAT
  • Timeline: back to normal in 2 to 8 weeks

4. SEO migration consultant rates

Three formats, one base rate: the consultation to decide, the audit to plan, the retainer to execute:

🧰 Service ▪️ Rate 📦 What you get
Consultation €50 · 30 min on video A straight opinion on feasibility, cost and timeline.
Audit On quote, base €800 per day excl. VAT Action plan ranked by impact and cost, delivered in 10 to 15 days.
Retainer From €1,200 per month excl. VAT Quarterly commitment, weekly video check-in, shared dashboard.

5. How much a SEO migration consultant can earn you for your budget

Six questions on your business, your traffic and your budget to estimate the return on organic search, which the audit then refines with your data:

seo-migration

6. What an SEO migration consultant changes on a site

A migration fails on URLs, hand-written redirects (automatic forwarding from an old address to a new one) and shortened content. As an SEO migration consultant: mapping, redirect plan, pre-launch testing, six weeks of monitoring:

1. For whom

  • Redesigns in progress with no redirect plan yet.
  • Domain or URL structure changes.
  • CMS migrations, including towards JavaScript rendering (page display built by the browser).
  • Sites that already dropped after a bad redesign.

2. Deliverables

  • Mapping of URLs, traffic and existing inbound links.
  • Redirect plan validated page by page, not by blanket rule.
  • Pre-launch testing on staging.
  • Six weeks of monitoring after go-live, fixes included.

7. The blockers an SEO migration consultant removes

The SEO migration blockers, handled before go-live: URL mapping, redirect plan, pre-launch testing, launch day and 90 day follow-up:

1. URL mapping

Every current URL, its traffic, rankings and inbound links. Nothing is decided without that inventory.

2. Redirect plan

One to one where possible, deliberate choices elsewhere. Never a mass redirect to the homepage.

3. Pre-launch testing

Checks on staging: tags, redirects, indexability, performance.

4. Launch day

Watching status codes, crawl and rankings in the hours that follow.

5. 90 day follow-up

Before and after comparison, loss detection and fixes while things still move.

6. Recovery

Taking over failed migrations: we restart from the logs and the old plan to recover what was lost.

8. How an SEO migration consultant works, step by step

an SEO migration consultant , from mapping to monitoring, in four steps: scoping, diagnosis, execution and consolidation:

Step 01

Scoping

One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Output: scope, measurable goals, link budget
Step 02

Diagnosis

Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Output: prioritised audit and link gap estimate
Step 03

Execution

Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Output: SEO backlog run in sprints
Step 04

Consolidation

Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Output: monthly report and budget arbitration

Book my diagnostic call

seo-migration-consultant

9. The mistakes an SEO migration consultant fixes first

Four SEO migration mistakes most expensive to put right, in the order I handle them, each with symptom and fix:

1. No pre-launch mapping

Redesigning without listing the existing URLs and their traffic means accepting blind losses. The list is made before, never after.
  • ⚠️ Symptom: sharp traffic drop on launch day
  • 🛠️ Fix: inventory of URLs and their value, validated beforehand

2. Mass homepage redirects

Redirecting a thousand pages to the root wipes out their value. Each URL must point to its real equivalent.
  • ⚠️ Symptom: rankings lost despite redirects being in place
  • 🛠️ Fix: page-to-page mapping, checked one by one

3. Late SEO involvement

Arriving after the technology and the site structure have been chosen limits the work to catching up. The costly decisions have already been made.
  • ⚠️ Symptom: recommendations deemed too expensive to apply
  • 🛠️ Fix: involvement from the design phase

4. No pre-launch testing

An untested staging site always hides something: empty tags, a forgotten noindex. The staging noindex left in place is a classic.
  • ⚠️ Symptom: mass deindexing a few days later
  • 🛠️ Fix: checklist run on the staging site

10. The deliverables of an SEO migration consultant

SEO migration deliverables, usable documents: URL inventory, redirect plan, pre-launch testing, post-migration tracking, SEO specifications:

📦 Deliverable 🧰 Format ▪️ What it is for
URL inventory spreadsheet with traffic and links knowing what you risk losing
Redirect plan validated mapping keeping the value already earned
Pre-launch testing checklist catching errors before they cost you
Post-migration tracking daily dashboard reacting within days, not at the end of the quarter
SEO specifications tickets for the team so the new version launches clean

Got an SEO project in mind?

First 30-min consultation: €50.

Book my diagnostic call

11. How long before rankings move after an SEO, according to an SEO migration consultant?

SEO migration milestones: inventory before any decision, testing 2 weeks before launch, back to normal in 2 to 8 weeks, above the old level in 3 to 6 months:

WhenWorkstream

What it depends on

  • before any decisionInventory

    site size

  • 2 weeks before launchTesting

    staging availability

  • 2 to 8 weeksBack to normal

    quality of the redirects

  • 3 to 6 monthsBeating the old level

    structural gains achieved

Other pages put SEO migration into a complete plan, each one covering a workstream with its method and deliverables.

Team management & hiring
Build and grow an SEO team that keeps the pace.
Learn more →
SEO attack protection
Negative SEO, abusive DMCA, DDoS: defend your rankings.
Learn more →
Local SEO
Business profile, area pages and reviews that convert.
Learn more →
WordPress SEO
Performance, structure and plugins under control.
Learn more →
Book a call
A first 30-min consultation, 50 euros.
Learn more →

13. 5 situations to test your instincts with an SEO migration consultant

Five real cases, each corrected and explained by your SEO migration consultant, to test your instincts before starting a project:

  1. 1/5 The agency wants to redirect a thousand old pages to the homepage. Good practice?

  2. 2/5 The agency will call an SEO specialist just before launch. What is the risk?

  3. 3/5 The new site is live and your pages are vanishing from Google. Which cause to check?

  4. 4/5 Traffic dips after launch despite a clean redirect plan. Is that normal?

  5. 5/5 Your migration already failed and traffic fell. Can anything still be recovered?

14. SEO migration consultant FAQ

Gemini

Ask the AI your question

Instant answer, drawn only from the content of this page.

When should you be involved in a site redesign?

Before the mockups, ideally. After launch we repair instead of preventing. On any SEO migration project, this is what separates pages that climb from pages that stall.

Is traffic loss inevitable during an SEO migration?

A temporary dip is common. Well prepared, it stays small and recovered within weeks. The exact steps for your site are in the action plan handed over after the audit.

Do you fix failed migrations?

Yes, it is a frequent request. I restart from the redirect plan and the logs. Every piece of work is documented and handed to your team at the end. The exact scope is in the quote, line by line, before you commit.

Does an SEO migration always lose traffic?

No, not if it is prepared. The drop comes from the redirect plan, not from the new design. I confirm it on your site during the initial audit, with data to back it up.

When should SEO join a site migration project?

From the design stage. Once the site structure is chosen, only costly catching up is left. Everything is put in writing, with the pages concerned and their priority.

Shall we keep talking with an SEO migration consultant?

SEO is best discussed live. Find me on social or drop me a line.

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