SEO consultant, trained in Spain, focused on hard markets
I learned SEO in Madrid, in a webmarketing master at the Complutense University of Madrid, taught by Sico de Andres, one of the best known Spanish consultants in the industry. The programme ended with a ranking contest between students, which I won.
Since then, eight years in markets where paid advertising is closed: online gambling, dating, CBD, sports betting. These are environments where you do not win with a blog and patience, but with structure, links and production sustained over time.
The path in detail
Three countries, one thread: organic acquisition in markets advertisers cannot buy.
Webmarketing master, Complutense University of Madrid
SEO and digital marketing specialisation, taught by Sico de Andres, author and founder of the SEonthebeach event.
Class SEO contest, first place
Ranking competition on a keyword invented for the occasion, held at the top until the end of the challenge.
Social media internship
Facebook page management and editorial calendars for local accounts. First experience of content production at scale.
First SEO assignments in Spanish speaking markets
Affiliate and e-commerce sites, in Spanish, with the specifics of the Spanish SERP.
Green Tomato, management
Team supervision and production coordination. Where I learned to run a content chain, not only to write inside it.
DarkShine Media and freelance work
Portfolio of sites in competitive niches, link strategy, Python automation and writer management.
What I do, in the order I use it
A deliberately short list: skills used every week, not a CV inventory.
Technical SEO
Crawling, log files, indexation, JavaScript rendering, Core Web Vitals, faceted navigation and crawl budget.
Keyword strategy
Multilingual research, intent mapping, topic clusters, cannibalisation clean up.
Link building
Expired domains, paid placements, PBNs, competitor profile analysis, anchor and velocity control.
Python automation
Data collection scripts, Search Console and DataForSEO APIs, page generation, rank alerts.
Programmatic SEO
Pages generated at scale: cities, categories, combinations, with templates and guardrails.
Management
Hiring writers, briefing, proofreading, publishing cadence and long term quality control.
Questions about the background
Why train in Spain?
The Spanish market is more aggressive and less tooled than the French one, so you learn to work with little.
Who is Sico de Andres?
A well known Spanish SEO consultant, author, teacher at Complutense and founder of the SEonthebeach event.
Do you work outside France?
Yes: Spain, Latin America and English speaking markets, remotely, in three languages.
Let us talk about your project, no strings attached
Send me the site, the niche and the budget. Within an hour I will tell you whether it is winnable, what it costs and how long it takes. If it is not winnable, I will say that too.