E-commerce SEO
On a catalogue of several thousand items the problem is almost never missing content, it is excess. Thousands of indexed facets, categories cannibalising each other, supplier duplicated product pages, and marketplaces occupying the top of the SERP on the same queries.
What makes this niche hard
These points come up on almost every project of this type and set the budget before the first crawl.
Facets out of control
Colour, size and price filters generate tens of thousands of URLs, and crawling gets lost before reaching pages that sell.
Duplicated products
Supplier descriptions reused as is across dozens of shops leave Google no reason to pick yours.
Cannibalisation
Category, subcategory and buying guide target the same query and steal each other rankings.
Marketplaces
Amazon and peers own product queries, so the winnable ground is usually upstream, in advice and comparison.
End of life products
A withdrawn product leaves a page behind. Without rules the site accumulates thousands of stockless URLs.
Performance
Core Web Vitals weigh most on mobile, where a large share of catalogue visits happen.
How a project runs
Same four stages as everywhere else, applied to this market.
Scoping
One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Diagnosis
Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Execution
Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Consolidation
Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Frequently asked questions
Should facets be deindexed?
Rare combinations yes. Filters with real search volume deserve a proper page instead.
What about out of stock products?
Keep the page if the item returns, otherwise redirect to the category and drop the URL from the sitemap.
How do you beat a marketplace?
Rarely head on: you win on advice, comparison and brand, then capture the conversion.
Other markets I work in
iGaming SEO
Online casino, comparison sites, affiliation. The market where buying links is the norm and brands change names every six months.
Dating SEO
Dating sites, classifieds, local exact match domains. Huge search volumes, blurry intent and almost zero tolerance from ad platforms.
CBD SEO
CBD shops and media. Google Ads and Meta are closed, so organic search becomes the only channel that scales profitably.
Sports betting SEO
Bookmakers, tipsters, odds comparison. A sports calendar that dictates the editorial rhythm and brutal traffic peaks.
Let us talk about your project, no strings attached
Send me the site, the niche and the budget. Within an hour I will tell you whether it is winnable, what it costs and how long it takes. If it is not winnable, I will say that too.