E-commerce SEO
In e-commerce SEO, large catalogues suffer from excess, not missing content: indexed facets, cannibalising categories, duplicated supplier pages, marketplaces on top. Rate for an e-commerce SEO consultant: from €800 per day excl. VAT, first 30-minute consultation at €50, first results within three months: agency comparison, rates, method and FAQ below.
1. E-commerce SEO consultant or e-commerce SEO agency: the comparison
2. Client reviews of my work as an e-commerce SEO consultant
Excellent, based on 8 recommendations from clients and partners. Founders and managers I have worked with: measured results, a method that is explained and kept.
Alban joined to push SEO R&D on niches everyone fights for. Within months he industrialised what others still do by hand.
- Large-scale automation of domain and site creation
- Automated link building and worldwide multi-language competitive monitoring
- Repetitive team tasks replaced with AI pipelines
Our market is regulated: you cannot write anything you like about a health product. Alban found the angles that clear the regulatory bar and still bring buyers, not just readers.
- Product and category pages reworked for search
- Content kept inside the regulatory frame, with no health claims
- Long tail worked through range by range
Alban took the French market in hand end to end. He built his team, launched a parasite SEO department from scratch and kept results climbing against competitors with far bigger budgets.
- French market run end to end, team grown from 8 to 20
- Parasite SEO department launched from scratch
- Monthly buyers multiplied by four in eighteen months
An SEO who speaks the developers’ language. Alban specifies, tests and measures: his processes plug straight into our stack.
- Documented scripts and pipelines, integrated into our tools
- Every experiment measured before being generalised
- Autonomous with Python, APIs and infrastructure
Alban took over organic acquisition for both our products, a course platform and a sports events app. He puts a figure on what he suggests and explains his trade-offs before anything is launched.
- Site architecture and landing pages reworked on the SaaS side
- Pages generated from our event data, sport by sport and city by city
- Priorities reviewed every month, with rank tracking to back it up
My brunch site was ranking for nothing. Alban targeted searches by city and by type of venue, and weekend visits finally come from Google.
- Structured pages by city and by neighbourhood
- Venue pages optimised for local search
- A publishing schedule that holds, with no wasted production
Alban took over my website and made me visible on coaching searches in my area. Enquiries now come in every week through Google.
- WordPress site taken over and sped up
- Ranked on local coaching searches
- Business profile optimised and review flow in place
Alban is the peer I call when a project goes off the beaten track: saturated market, large-scale link building, automation. He puts numbers on things before acting and says plainly when an idea is not worth its cost.
- Consultant-to-consultant exchanges on competitive projects
- Shared link-building and automation methods
- Quantified recommendations, no empty promises
E-commerce SEO consultant: contents
See the 10 sections of this page
3. E-commerce SEO consultant rates
Three formats, one base rate: the consultation to decide, the audit to plan, the retainer to execute:
| 🧰 Service | ▪️ Rate | 📦 What you get |
|---|---|---|
| Consultation | €50 · 30 min on video | A straight opinion on feasibility, cost and timeline. |
| Audit | On quote, base €800 per day excl. VAT | Action plan ranked by impact and cost, delivered in 10 to 15 days. |
| Retainer | From €1,200 per month excl. VAT | Quarterly commitment, weekly video check-in, shared dashboard. |
4. The blockers an e-commerce SEO consultant removes
Facets (catalogue filters: size, colour, price) and variants generate URLs faster than they get indexed. The e-commerce SEO blockers: facets, duplicated products, cannibalisation, marketplaces:
1. Facets out of control
2. Duplicated products
3. Cannibalisation
4. Marketplaces
5. End of life products
6. Performance
5. The SEO levers that drive sales, according to an e-commerce SEO consultant
SEO levers that lift the pages that sell, not the ones that inform: scoping, diagnosis, execution and consolidation:
Scoping
Diagnosis
Execution
Consolidation
6. The mistakes an e-commerce SEO consultant fixes first
Four mistakes an e-commerce SEO consultant fixes first, all fixable though some cost months, each with symptom and fix:
1. Uncontrolled facet indexing
- ⚠️ Symptom: many URLs crawled, few pages with traffic
- 🛠️ Fix: targeted indexing rules, checked in the logs (server record of every visit)
2. Empty category pages
- ⚠️ Symptom: only product pages receive traffic
- 🛠️ Fix: useful content and a buying guide per category
3. Manufacturer descriptions
- ⚠️ Symptom: product pages indexed without rankings
- 🛠️ Fix: rewrite high volume items first
4. Dead product URLs
- ⚠️ Symptom: a long list of 404s in Search Console (Google’s free tool to monitor a site)
- 🛠️ Fix: a lifecycle rule applied automatically
7. The deliverables of an e-commerce SEO consultant
The e-commerce SEO consultant’s deliverables, ready for your teams: indexing rules, category content plan, product page prioritisation, tracking by category:
| 📦 Deliverable | 🧰 Format | ▪️ What it is for |
|---|---|---|
| Indexing rules | specification | recovering wasted crawl budget |
| Category content plan | prioritised briefs | capturing the queries that carry the volume |
| Product page prioritisation | spreadsheet by potential | rewriting what pays, not everything |
| Product lifecycle | procedure | no longer letting authority go to waste |
| Tracking by category | rankings dashboard | measuring the impact, category by category |
Got an SEO project in mind?
First 30-min consultation: €50.
8. How long SEO realistically takes, according to an e-commerce SEO consultant?
E-commerce SEO timelines by workstream: 1 to 3 months for facets and crawl (Google’s robot visiting the site), 3 to 6 for categories, 4 to 8 for product pages, 6 to 12 for links:
What it depends on
- 1 to 3 monthsFacets and crawl
catalogue size
- 3 to 6 monthsCategory content
number of categories
- 4 to 8 monthsProduct pages
rewriting pace
- 6 to 12 monthsAuthority and links
gap with the marketplaces
9. Other niches I work on as an e-commerce SEO consultant
Other markets I cover besides e-commerce SEO, four in total: iGaming (online gambling), dating, CBD and sports betting, each from a real client situation:
1. iGaming SEO
2. Dating SEO
3. CBD SEO
4. Sports betting SEO
10. E-commerce SEO consultant FAQ
Should facets be deindexed in e-commerce SEO?
Rare combinations yes. Filters with real search volume deserve a proper page instead. The exact steps for your site are in the action plan handed over after the audit.
What about out of stock products?
Keep the page if the item returns, otherwise redirect to the category and drop the URL from the sitemap (list of a site’s pages given to Google). The detail gets refined during our first call, from your own data.
How do you beat a marketplace for an online store?
Rarely head on: you win on advice, comparison and brand, then capture the conversion. The method stays the same on any e-commerce SEO project, only the dose changes.
Which filter pages deserve indexing in e-commerce SEO?
Only those with real search volume. The rest should be blocked, they cost without paying back. On any e-commerce SEO project, this is what separates pages that climb from pages that stall.
Why don’t my online store’s product pages rank?
Often because they reuse the manufacturer’s description, the same text as everywhere else. On any e-commerce SEO project, this is often where the gap with competitors is decided.
Shall we keep talking with an e-commerce SEO consultant?
SEO is best discussed live. Find me on social or drop me a line.