WordPress SEO consultant

SEO problems look alike: bloated themes, conflicting plugins, duplicate archives, misconfigured cache. Rate for a WordPress SEO consultant: from €800 per day excl. VAT, first 30-minute consultation at €50, first results within three months: agency comparison, rates, method and FAQ below.

alban-febrer-sanmarti-freelance-seo-consultant
Alban Febrer SanmartíFreelance SEO consultant, 8 years in iGaming, dating, finance and CBD★★★★★4.9/5· 34 reviewsPublished on Updated on
★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries

1. WordPress SEO consultant or WordPress SEO agency: the comparison

Gemini

Describe your need, the AI suggests 3 providers

Example: Shopify store in London, tight budget, need link building.

2. Client reviews of my work as a WordPress SEO consultant

Excellent, based on 8 recommendations from clients and partners. Founders and managers I have worked with: measured results, a method that is explained and kept.

See my reviews on Google

★★★★★

Alban joined to push SEO R&D on niches everyone fights for. Within months he industrialised what others still do by hand.

EdwinCEO and co-founder, DarkShine Media
★★★★★

Alban is the peer I call when a project goes off the beaten track: saturated market, large-scale link building, automation. He puts numbers on things before acting and says plainly when an idea is not worth its cost.

NicolasSEO consultant, Onze agency
★★★★★

Alban took the French market in hand end to end. He built his team, launched a parasite SEO department from scratch and kept results climbing against competitors with far bigger budgets.

CCharlesHead of SEO, GreenTomatoMedia
★★★★★

An SEO who speaks the developers’ language. Alban specifies, tests and measures: his processes plug straight into our stack.

PierreCTO and co-founder, DarkShine Media
★★★★★

Alban took over organic acquisition for both our products, a course platform and a sports events app. He puts a figure on what he suggests and explains his trade-offs before anything is launched.

★★★★★

Our market is regulated: you cannot write anything you like about a health product. Alban found the angles that clear the regulatory bar and still bring buyers, not just readers.

CorentinFounder, health and wellness e-commerce
★★★★★

My brunch site was ranking for nothing. Alban targeted searches by city and by type of venue, and weekend visits finally come from Google.

AdrienFounder of a brunch website
★★★★★

Alban took over my website and made me visible on coaching searches in my area. Enquiries now come in every week through Google.

WordPress SEO consultant: contents

See the 15 sections of this page
  1. 1.Comparison
  2. 2.Reviews
  3. 3.Essentials
  4. 4.Rates
  5. 5.Payback
  6. 6.Stakes
  7. 7.Blockers
  8. 8.Method
  9. 9.Mistakes
  10. 10.Tester
  11. 11.Deliverables
  12. 12.Timing
  13. 13.Related pages
  14. 14.Quiz
  15. 15.FAQ

Test your site live

15 points checked in 20 seconds: content, tags, speed, mobile, indexing, AI. Free, no sign-up.

3. The essentials in 30 seconds

Five pointers to see in 30 seconds whether your WordPress SEO consultant fits your needs, before you read the details:

Full page: 10 min read

  • Problems: bloated theme, conflicting plugins, duplicate archives
  • Method: measure, strip, measure again, then monitor
  • Deliverable: plugin audit, trimmed sitemap, performance plan
  • Rates: audit €800/day, retainer from €1,200/month, excl. VAT
  • Timeline: plugins in 2 to 4 weeks, speed in 1 to 2 months

4. WordPress SEO consultant rates

Three formats, one base rate: the consultation to decide, the audit to plan, the retainer to execute:

🧰 Service ▪️ Rate 📦 What you get
Consultation €50 · 30 min on video A straight opinion on feasibility, cost and timeline.
Audit On quote, base €800 per day excl. VAT Action plan ranked by impact and cost, delivered in 10 to 15 days.
Retainer From €1,200 per month excl. VAT Quarterly commitment, weekly video check-in, shared dashboard.

5. How much a WordPress SEO consultant can earn you for your budget

Six questions on your business, your traffic and your budget to estimate the return on organic search, which the audit then refines with your data:

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6. How a WordPress SEO consultant reads your site

I have built and taken over dozens of WordPress sites. As a WordPress SEO consultant: plugin and script cleanup, Core Web Vitals (Google’s speed and comfort indicators), internal linking, publishing procedure:

1. For whom

  • Editorial sites that grew faster than their structure.
  • Brochure sites that are heavy on mobile.
  • Multisites and networks to maintain without spending your days on it.
  • Non-technical teams who want to publish without breaking SEO.

2. Deliverables

  • Plugin and script cleanup, page by page.
  • Core Web Vitals reworked: LCP, CLS, INP measured before and after.
  • Structure and internal linking reviewed, parasitic taxonomies included.
  • Publishing procedure so the team keeps the result.

7. The blockers a WordPress SEO consultant removes

The WordPress SEO blockers in order of gain: performance, theme and plugins, structure and archives, security and multilingual:

PageSpeed Insights

1. Performance

Core Web Vitals, server and browser cache, images, fonts. A well-tuned WordPress matches static-site scores.

2. Theme and plugins

Theme audit, removal of redundant plugins, native settings instead of bloatware.

3. Structure and archives

Categories, tags, authors, dates: what deserves the index and what pollutes it.

4. Security and hygiene

Updates, accounts, comment spam and hacked pages. A compromised site loses rankings before you notice.

5. Multilingual

Polylang or WPML set up properly: hreflang, per-language slugs, synchronised menus.

6. Migration and redesign

Theme, domain or builder change without losing rankings: full redirect plan and acceptance tests.

8. The method of a WordPress SEO consultant, in order

A WordPress SEO consultant’s method: measure first, strip second, measure again, through scoping, diagnosis, execution, consolidation:

Step 01

Scoping

One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Output: scope, measurable goals, link budget
Step 02

Diagnosis

Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Output: prioritised audit and link gap estimate
Step 03

Execution

Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Output: SEO backlog run in sprints
Step 04

Consolidation

Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Output: monthly report and budget arbitration

Book my diagnostic call

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9. The mistakes a WordPress SEO consultant fixes first

Four mistakes that come up in most WordPress SEO projects, all fixable though some cost months, each with symptom and fix:

1. Stacked plugins

Every plugin adds its own scripts and queries. It is the main cause of slowness on a WordPress site that is a few years old.
  • ⚠️ Symptom: weak mobile score despite good hosting
  • 🛠️ Fix: audit of the plugins actually in use

2. Two SEO plugins

Two plugins managing the same tags produce conflicting signals. Only one should be in charge, the other has to go.
  • ⚠️ Symptom: duplicate tags or inconsistent canonicals
  • 🛠️ Fix: settings migrated, then the second plugin deactivated

3. Worthless indexed archives

Tags, dates and author pages generate dozens of empty URLs. They dilute crawl budget and nothing more.
  • ⚠️ Symptom: sitemap bloated with pages lacking their own content
  • 🛠️ Fix: sitemap limited to the pages that deserve indexing (a page being listed in Google)

4. Heavy theme

A multipurpose theme loads components you will never use. Leanness pays off in rankings, in the right direction.
  • ⚠️ Symptom: homepage weighing several megabytes
  • 🛠️ Fix: lighter theme, or components disabled one by one

10. Test your product page with your WordPress SEO consultant

Paste the address of a product page: your WordPress SEO consultant checks 5 criteria in a few seconds:

Got an SEO project in mind?

First 30-min consultation: €50.

Book my diagnostic call

11. The deliverables of a WordPress SEO consultant

A freelance WordPress SEO delivers usable documents: plugin audit, consolidated SEO settings, trimmed sitemap (list of a site’s pages given to Google), performance plan and update procedure:

📦 Deliverable 🧰 Format ▪️ What it is for
Plugin audit keep or remove table regaining speed without breaking anything
Consolidated SEO settings documentation a single plugin controls the tags
Trimmed sitemap specification exposing only what deserves indexing
Performance plan thresholds and fixes holding the score after updates
Update procedure checklist so maintenance does not break SEO
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12. How long before rankings move, according to a WordPress SEO consultant?

WordPress SEO timelines vary with the domain’s history: 2 to 4 weeks for plugin clean-up, 1 to 2 months for speed, 3 to 6 for content:

Time to impactWorkstream

What it depends on

  • 2 to 4 weeksPlugin clean-up

    number of plugins

  • 1 to 2 monthsSpeed

    theme weight

  • 3 to 8 weeksSitemap and indexing

    site size

  • 3 to 6 monthsContent overhaul

    volume of old content

wordpress-seo-expert

These neighbouring workstreams connect WordPress SEO to a complete plan, from the first diagnosis to the monthly follow-up.

Team management & hiring
Build, structure and grow an SEO team.
Learn more →
SEO attack protection
Negative SEO, abusive DMCA, DDoS: defend your rankings.
Learn more →
Local SEO
Business profile, area pages and reviews that convert.
Learn more →
Shopify SEO
Collections, native duplication and speed sorted.
Learn more →
Book a call
A first 30-min consultation, €50.
Learn more →

14. 5 situations to test your instincts with an WordPress SEO consultant

Five real cases, each corrected and explained by your WordPress SEO consultant, to test your instincts before starting a project:

  1. 1/5 Yoast and Rank Math are both active and your tags look duplicated. What to do?

  2. 2/5 Good hosting, but a weak mobile score on your older WordPress. First suspect?

  3. 3/5 Your sitemap lists hundreds of tags, dates and authors. Should they be indexed?

  4. 4/5 Twenty plugins: your provider wants to remove half on principle. Right criterion?

  5. 5/5 Your old posts are slipping. How long before a content overhaul shows an effect?

15. WordPress SEO consultant FAQ

Gemini

Ask the AI your question

Instant answer, drawn only from the content of this page.

Which SEO plugin do you recommend on WordPress?

Rank Math or Yoast both do the job. Settings and site structure matter more than the plugin. Everything is put in writing, with the pages concerned and their priority.

Do page builders hurt SEO on WordPress?

Indirectly: they bloat the code and slow pages down. Well-used Gutenberg is enough in most cases. The exact steps for your site are in the action plan handed over after the audit.

How many plugins is too many in WordPress SEO?

It is not the count but the duplicates and conflicts. Twenty clean plugins beat eight bad ones. The method stays the same on any WordPress SEO project, only the dose changes.

Which plugin should you choose for WordPress SEO?

Any of them, as long as there is only one. Two active plugins contradict each other on tags. On any WordPress SEO project, this is what separates pages that climb from pages that stall.

Should tags and archives be indexed for WordPress SEO?

Almost never. They produce empty pages that use up crawl budget (time Google spends exploring a site). I confirm it on your site during the initial audit, with data to back it up. Every recommendation comes with its expected impact and estimated cost.

Shall we keep talking with a WordPress SEO consultant?

SEO is best discussed live. Find me on social or drop me a line.

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