SEO audit

Full SEO audit

An audit exists to decide where the money goes, not to produce a document. I look at what the site really does in Google’s eyes, what the three competitors holding the top 3 actually do, and turn it into a list ranked by impact and cost. This work sits inside a wider SEO consulting assignment.

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Alban Febrer SanmartíLinkedIn profile

Freelance SEO consultant, 7 years in iGaming, dating, finance and CBD

An SEO audit exists to decide

I ran six and seven figure site analyses for acquisitions at North Star Network. The question was always the same: what holds, what is about to fall, and how much the clean-up costs.

That is exactly the lens I use on your site. Not a list of 300 crawler alerts, but forty to eighty items ranked by expected gain and effort, including what you should stop doing.

Who it is for

  • Sites that stall while production keeps going.
  • Buyers who want to know what they are acquiring.
  • Executives who must arbitrate an SEO budget.
  • In-house teams looking for an outside read on their plan.

What you get

  • Priority sheet: item, effort, expected gain, owner.
  • Five page summary readable by non-technical leadership.
  • One hour live debrief, questions included.
  • Three budget scenarios for the next twelve months.
SEO audit

What the audit examines

Six areas, from crawl to links, each with a costed effort estimate.

📈

Full crawl

Every URL walked like a search engine does: status codes, depth, redirects, duplicate content.
📜

Log analysis

What Googlebot really visits, how often, and what it ignores. That is where crawl budget waste shows.

Performance

Core Web Vitals on mobile and desktop, page weight, JavaScript rendering.
🧮

Keyword mapping

Cannibalisation, covered and missing intents, gaps against competitors.
🔗

Link profile

Referring domains, anchors, acquisition pace, costed gap with the top 3.
📋

Action plan

40 to 80 prioritised items, each with estimated effort and expected gain.
Process

How an SEO audit runs

Fifteen days between the first access and the live debrief.

Scoping

One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Output: scope, measurable goals, link budget

Diagnosis

Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Output: prioritised audit and link gap estimate

Execution

Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Output: SEO backlog run in sprints

Consolidation

Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Output: monthly report and budget arbitration
FAQ

Frequently asked questions

What do I receive?

A prioritised sheet plus a 5 page summary, and a one hour live debrief.

How long does it take?

10 to 15 days depending on site size and log access.

What access do you need?

Search Console and server logs ideally. Without logs the audit still helps, but with less precision.

Shall we keep talking?

SEO is best discussed live. Find me on social or drop me a line.
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