How I work
1. An SEO method for unforgiving markets
Competitive SEO is a budgeting exercise as much as a technical one. As an SEO consultant, I run four steps: scoping, diagnosis, execution, consolidation:
Scoping
Diagnosis
Execution
Consolidation
See the 4 sections of this page
2. What you actually receive with this SEO method
This SEO method delivers short documents, each line with an owner and a date: technical audit, keyword mapping, link plan, content briefs, monthly report:
| 📦 Deliverable | 🧰 Format | ▪️ Typical delay |
|---|---|---|
| Technical audit | Prioritised sheet plus 5 page summary | 10 to 15 days |
| Keyword mapping | Query to URL mapping | 1 to 2 weeks |
| Link plan | 6 month calendar with monthly budget | 1 week |
| Content briefs | One brief per page, fixed structure | ongoing |
| Monthly report | Dashboard and trade offs | monthly |
3. Ways to work together using my SEO method
Three formats to work with my SEO method, depending on your technical resources: one off audit, monthly retainer, training and handover:
1. One off audit
2. Monthly retainer
3. Training and handover
4. SEO method FAQ
Do you guarantee rankings in an SEO engagement?
No, and nobody serious does. I commit to deliverables, deadlines and budget, not to a position Google alone decides. It is a frequent request, which I cost after a first look at your site.
Who writes the content in your SEO method?
Your writers, mine, or a mix. I provide briefs and quality control either way. On any SEO project, this is what separates pages that climb from pages that stall.
Do you touch the code in an SEO engagement?
On request. Usually I hand precise specifications to your developer, with acceptance tests. Every piece of work is documented and handed to your team at the end.