How I work
A method built for markets where mistakes are expensive
Competitive SEO is a budgeting exercise as much as a technical one. The method exists first to decide where not to spend.
Scoping
One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Diagnosis
Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Execution
Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Consolidation
Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
What you actually receive
No 90 page report nobody reads. Short documents, each line with an owner and a date.
| Deliverable | Format | Typical delay |
|---|---|---|
| Technical audit | Prioritised sheet plus 5 page summary | 10 to 15 days |
| Keyword mapping | Query to URL mapping | 1 to 2 weeks |
| Link plan | 6 month calendar with monthly budget | 1 week |
| Content briefs | One brief per page, fixed structure | ongoing |
| Monthly report | Dashboard and trade offs | monthly |
Ways to work together
Three formats, depending on whether you have technical resources available.
One off audit
Full diagnosis, live debrief, prioritised fix list. Your team executes.
Monthly retainer
Continuous steering, weekly checkpoint, production and links followed through.
Training and handover
Half day or full day, processes and scripts handed to your team.
Questions about the method
Do you guarantee rankings?
No, and nobody serious does. I commit to deliverables, deadlines and budget, not to a position Google alone decides.
Who writes the content?
Your writers, mine, or a mix. I provide briefs and quality control either way.
Do you touch the code?
On request. Usually I hand precise specifications to your developer, with acceptance tests.
Let us talk about your project, no strings attached
Send me the site, the niche and the budget. Within an hour I will tell you whether it is winnable, what it costs and how long it takes. If it is not winnable, I will say that too.