Technical SEO consultant

SEO alone will not lift a site, but neglected, it holds it down: indexed facets, JavaScript pages Google never sees, redirect chains. Rate for a technical SEO consultant: from €800 per day excl. VAT, first 30-minute consultation at €50, first results within three months: agency comparison, rates, method and FAQ below.

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Alban Febrer SanmartíFreelance SEO consultant, 8 years in iGaming, dating, finance and CBD★★★★★4.9/5· 34 reviewsPublished on Updated on
LinkedIn@albanseo
★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries★ €700,000 of free visits from Google (what they would have cost in ads)★ ×4 customers every month within 18 months★ Since 2018 SEO consultant · 3 languages, 10 countries

1. Technical SEO consultant or technical SEO agency: the comparison

Gemini

Describe your need, the AI suggests 3 providers

Example: Shopify store in London, tight budget, need link building.

2. Client reviews of my work as a technical SEO consultant

Excellent, based on 8 recommendations from clients and partners. Founders and managers I have worked with: measured results, a method that is explained and kept.

See my reviews on Google

★★★★★

Alban joined to push SEO R&D on niches everyone fights for. Within months he industrialised what others still do by hand.

EdwinCEO and co-founder, DarkShine Media
★★★★★

Alban is the peer I call when a project goes off the beaten track: saturated market, large-scale link building, automation. He puts numbers on things before acting and says plainly when an idea is not worth its cost.

NicolasSEO consultant, Onze agency
★★★★★

Alban took the French market in hand end to end. He built his team, launched a parasite SEO department from scratch and kept results climbing against competitors with far bigger budgets.

CCharlesHead of SEO, GreenTomatoMedia
★★★★★

An SEO who speaks the developers’ language. Alban specifies, tests and measures: his processes plug straight into our stack.

PierreCTO and co-founder, DarkShine Media
★★★★★

Alban took over organic acquisition for both our products, a course platform and a sports events app. He puts a figure on what he suggests and explains his trade-offs before anything is launched.

★★★★★

Our market is regulated: you cannot write anything you like about a health product. Alban found the angles that clear the regulatory bar and still bring buyers, not just readers.

CorentinFounder, health and wellness e-commerce
★★★★★

My brunch site was ranking for nothing. Alban targeted searches by city and by type of venue, and weekend visits finally come from Google.

AdrienFounder of a brunch website
★★★★★

Alban took over my website and made me visible on coaching searches in my area. Enquiries now come in every week through Google.

Technical SEO consultant: contents

See the 14 sections of this page
  1. 1.Comparison
  2. 2.Reviews
  3. 3.Essentials
  4. 4.Rates
  5. 5.Payback
  6. 6.Stakes
  7. 7.Blockers
  8. 8.Method
  9. 9.Mistakes
  10. 10.Deliverables
  11. 11.Timing
  12. 12.Related pages
  13. 13.Quiz
  14. 14.FAQ

Test your site live

15 points checked in 20 seconds: content, tags, speed, mobile, indexing, AI. Free, no sign-up.

3. The essentials in 30 seconds

Five pointers to see in 30 seconds whether your technical SEO consultant fits your needs, before you read the details:

Full page: 10 min read

  • Stakes: facets, JavaScript rendering, redirect chains
  • Method: logs, Search Console and crawl analysed
  • Deliverable: ready-to-use tickets, performance budget
  • Rates: audit €800/day, retainer from €1,200/month, excl. VAT
  • Timeline: indexing in 2 to 6 weeks, speed in 1 to 2 months

4. Technical SEO consultant rates

Three formats, one base rate: the consultation to decide, the audit to plan, the retainer to execute:

🧰 Service ▪️ Rate 📦 What you get
Consultation €50 · 30 min on video A straight opinion on feasibility, cost and timeline.
Audit On quote, base €800 per day excl. VAT Action plan ranked by impact and cost, delivered in 10 to 15 days.
Retainer From €1,200 per month excl. VAT Quarterly commitment, weekly video check-in, shared dashboard.

5. How much a Technical SEO consultant can earn you for your budget

Six questions on your business, your traffic and your budget to estimate the return on organic search, which the audit then refines with your data:

technical-seo

6. What a technical SEO consultant actually changes on a site

Wasted crawl budget, hidden JavaScript content or broken pagination cap everything else. Technical SEO for large sites: log analysis, indexing plan, specified fixes:

1. For whom

  • Large sites where crawl no longer keeps up with production.
  • JavaScript sites whose content depends on rendering.
  • E-commerce with facets (catalogue filters: size, colour, price), filters and pagination.
  • International sites with approximate hreflang (code giving a page’s language and country).

2. Deliverables

  • Log analysis: what is crawled, ignored, wasted.
  • Indexing plan: what you open, what you close, why.
  • Specified fixes for your developers, not generalities.
  • Post-release testing to confirm it actually shipped.

7. What a technical SEO consultant unlocks first

A freelance technical SEO unlocks first what caps everything else: indexing (a page being listed in Google), crawl budget, JavaScript rendering, Web Vitals and structured data:

1. Indexing

What should be indexed and what should not. Robots, canonicals, sitemaps and facets cleaned up.
Make

2. Crawl budget

On large sites Googlebot has limited time. We point it at the pages that make money.

3. JavaScript rendering

What the engine actually sees when the page builds client-side, and how to fix it.
PageSpeed Insights

4. Web Vitals

LCP, CLS and INP measured in the field, not only in the lab.

5. Architecture and URLs

Depth, internal linking, URL structure, multilingual and versioning handling.

6. Structured data

Relevant, valid Schema.org, with no invented markup that invites a penalty.

8. The method of a technical SEO consultant, in order

The technical SEO method: logs first, fixes second, production checks last, across scoping, diagnosis, execution and consolidation:

Step 01

Scoping

One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Output: scope, measurable goals, link budget
Step 02

Diagnosis

Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Output: prioritised audit and link gap estimate
Step 03

Execution

Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Output: SEO backlog run in sprints
Step 04

Consolidation

Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Output: monthly report and budget arbitration

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technical-seo-consultant

9. What a technical SEO consultant finds on almost every project

Four technical SEO flaws found on almost every assignment, none irreversible, all costly, each with symptom and fix:

1. Wasted crawl budget

Facets, filters and parameters generate thousands of worthless URLs. Google crawls the noise and misses the pages that sell.
  • ⚠️ Symptom: many URLs crawled, few pages getting traffic
  • 🛠️ Fix: indexing rules, then verification in the logs (server record of every visit)

2. Unchecked JavaScript rendering

A page that displays perfectly in the browser can be empty for the crawler. Nobody checks until traffic drops.
  • ⚠️ Symptom: pages indexed without content, or not indexed at all
  • 🛠️ Fix: rendering test, then server-side rendering if needed

3. Conflicting canonicals

Canonical tag, sitemap and internal links pointing to three different addresses. Google decides on its own, rarely in your favour.
  • ⚠️ Symptom: the indexed (listed in Google’s results) URL is not the one you wanted
  • 🛠️ Fix: one single, consistent signal per page

4. Speed left last

Core Web Vitals are often fixed with one patch after another. The real gain is structural: what you stop loading.
  • ⚠️ Symptom: score that climbs, then drops again with every deployment
  • 🛠️ Fix: performance budget built into the build pipeline

10. What a technical SEO consultant delivers

The e-commerce SEO consultant’s deliverables, ready for your teams: indexing rules, category content plan, product page prioritisation, tracking by category:

📦 Deliverable 🧰 Format ▪️ What it is for
Technical specifications ready-to-use tickets your developers implement without translating
Crawl map annotated chart seeing where the crawl budget goes
Redirect plan validated spreadsheet changing URLs without losing traffic
Performance budget numeric thresholds preventing regression at the next deployment
Pre-launch acceptance testing checklist checking before the switch, not after

Got an SEO project in mind?

First 30-min consultation: €50.

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11. Realistic timelines, according to a technical SEO consultant

SEO timelines: 2 to 6 weeks for indexing and crawl (Google’s robot visiting the site), 1 to 2 months for speed, 1 to 3 for JavaScript rendering, then URL migration:

Time to impactWorkstream

What it depends on

  • 2 to 6 weeksIndexing and crawl

    site size

  • 1 to 2 monthsSpeed

    debt built up in the theme

  • 1 to 3 monthsJavaScript rendering

    application architecture

  • immediate, then 2 monthsURL migration

    quality of the redirects (automatic forwarding from an old address to a new one)

Other pages fit technical SEO into a complete plan, from the first diagnosis to the monthly follow-up, to read in any order.

Team management & hiring
Build and grow an SEO team that keeps the pace.
Learn more →
SEO attack protection
Negative SEO, abusive DMCA, DDoS: defend your rankings.
Learn more →
Local SEO
Business profile, area pages and reviews that convert.
Learn more →
WordPress SEO
Performance, structure and plugins under control.
Learn more →
Book a call
A first 30-min consultation, 50 euros.
Learn more →

13. 5 situations to test your instincts with an technical SEO consultant

Five real cases, each corrected and explained by your technical SEO consultant, to test your instincts before starting a project:

  1. 1/5 Thousands of filter URLs, very few pages with traffic. What is the problem?

  2. 2/5 Your pages display fine in the browser but not in Google. What do you check first?

  3. 3/5 The speed score climbs, then drops again with every release. How do you break out?

  4. 4/5 Technical issues fixed, but rankings barely move. Is technical SEO enough?

  5. 5/5 A technical report delivered with no access to your logs or Search Console. Verdict?

14. Technical SEO consultant FAQ

Gemini

Ask the AI your question

Instant answer, drawn only from the content of this page.

Is technical SEO enough?

No. It unblocks the site, but content and links move the rankings. On any technical SEO project, this is what separates pages that climb from pages that stall.

Do you touch the code for technical SEO?

On request. Otherwise I hand precise specifications to your developer, with acceptance tests. Every piece of work is documented and handed to your team at the end.

How fast are results in technical SEO?

On indexing, 2 to 6 weeks. On crawl for a large site, 2 to 3 months. Each step is dated in the plan handed over at the start, with its deliverables. I confirm the exact schedule during our first call, step by step.

Can technical SEO lift rankings on its own?

Rarely. It raises the ceiling so that content and links can take effect. The exact steps for your site are in the action plan handed over after the audit.

Do you need server logs for a technical SEO audit?

They are strongly recommended. Without the logs, wasted crawl budget stays invisible. It is a frequent request, which I cost after a first look at your site.

Shall we keep talking with a technical SEO consultant?

SEO is best discussed live. Find me on social or drop me a line.

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