SEO team management and hiring consultant
I scaled an SEO team from 8 to 20 people, hired more than ten profiles without a single departure and managed in-house and freelance writers on highly competitive markets. For teams that produce but no longer progress. An SEO consultant is there to arbitrate, not to produce everything.
Build the team before managing it
At GreenTomatoMedia the team went from 8 to 20 people in-house, around thirty with freelancers, with almost no departures. That is not luck: it is honest job specs, practical tests on real websites rather than quizzes, and rituals that hold up when the workload rises.
Most SEO teams are not blocked on technique, they are blocked on decisions: nobody knows who arbitrates between two projects, so everyone produces and nothing moves. I put that frame back in place, then train people to use it without me.
Who it is for
- Founders: you want to bring SEO in-house without the wrong hire.
- Marketing leads: the team ships a lot but rankings stall.
- Affiliate groups: several markets to cover with rare profiles.
- First SEO hire: you do not know yet which profile to look for.
What you get
- Job specs and interview grid calibrated to your market.
- Technical case studies run with candidates, with a debrief.
- Target org chart: roles, levels, who decides what.
- Weekly rituals and dashboard the team keeps running on its own.
What SEO team management covers
From sourcing to daily steering, depending on where the team is stuck.
Hiring
Team structure
Production processes
Internal training
Data-driven management
AI automation
Structuring an SEO team, step by step
Hire first, frame second, hand over last.
Scoping
Diagnosis
Execution
Consolidation
Frequently asked questions
How long to hire a good SEO?
Expect 4 to 8 weeks from job description to signature, depending on seniority.
In-house or outsourced?
Keep strategy and steering in-house, outsource production peaks. The opposite is expensive and creates dependency.
How do you test candidates?
With a real practical case: a real site, a real problem, one hour of work. SEO trivia predicts nothing.