Shopify SEO consultant
Shopify imposes its structure: collections, products reachable through several URLs, apps piling up and slowing everything down. A healthy platform to sell on, provided you fix its native duplication habits. Seven years of SEO consulting on markets where ads are closed.
Shopify duplicates on its own
Filtered collections, variants, product tags: Shopify generates URLs by the dozen without being asked. On a mid-sized store, half the crawl budget often goes to pages no customer will ever see.
The other issue is the collection page: that is what ranks on queries that sell, not the product page. A collection with no content of its own leaves the floor to the marketplace, which did write some.
Who it is for
- Shopify stores with a large catalogue and many variants.
- Brands outranked by marketplaces on their own name.
- Migrated sites from WooCommerce or PrestaShop.
- E-commerce teams with no in-house SEO lead.
What you get
- Map of generated URLs and the matching indexing rules.
- Reworked collections: intent, content, internal linking.
- Product page templates designed for scale without duplication.
- Speed tracking on templates, not only on the home page.
What a Shopify assignment covers
Collections, variants and speed: the three items that weigh.
Collection structure
Native duplication
Speed and apps
Product pages
Blog and pre-purchase
International
Putting a Shopify store back in order
Bound the generated URLs first, write the collections second.
Scoping
Diagnosis
Execution
Consolidation
Frequently asked questions
Is Shopify bad for SEO?
No, but its native duplication habits must be fixed. A well-tuned store ranks very well.
How many apps is too many?
Each app loads scripts: beyond about fifteen, speed almost always suffers.
Can meta tags be edited manually?
Yes, via the theme and metafields. No extra app needed for titles and descriptions.