Local SEO

Local SEO consultant

Local SEO is won on operational details: a well-kept business profile, area pages that say something true, real and regular reviews. The most profitable channel for businesses selling within 50 kilometres. This sits among my freelance SEO consulting assignments.

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Alban Febrer SanmartíLinkedIn profile

Freelance SEO consultant, 7 years in iGaming, dating, finance and CBD

Published on Updated on

Local SEO is won on the profile

A well kept business profile is often worth more than a full redesign. Primary category, service area, dated photos, answered reviews: those signals decide your place in the local pack, not your page count.

The website carries the long tail: one page per service and per real area, with content that does more than swap the city name. A city page that copies its neighbour does not rank and drags the others down.

Who it is for

  • Shops and tradespeople with a defined catchment area.
  • Multi-location networks: several profiles, several cities, one site.
  • Service providers who travel to the customer.
  • Practices and regulated professions living on referrals.

What you get

  • Business profile reworked line by line, categories included.
  • Local architecture: service by area, without duplication.
  • City page content with real landmarks, not a copied template.
  • Review loop: when to ask, how to answer, what never to do.
Local SEO

What a local SEO assignment covers

The business profile first, the area pages second.

🔖

Business profile

Categories, services, photos, posts and Q&A. Often the first touchpoint, rarely the best maintained.
📍

Area pages

Real local pages with neighbourhoods and specific information. Never duplicated text where only the city changes.
⭐

Customer reviews

Lawful, regular collection, systematic replies, negative review handling. Zero bought reviews, ever.
📋

NAP and citations

Name, address and phone consistent across the directories that matter.
🔗

Local links

Local content, partners and regional press. Local links weigh more than their raw authority.
📊

Per-city tracking

Rankings by area, calls, directions and clicks. Steered by business results, not positions.
Process

Winning the local pack, in order

Categories and reviews before city pages, never the other way round.

Scoping

One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Output: scope, measurable goals, link budget

Diagnosis

Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Output: prioritised audit and link gap estimate

Execution

Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Output: SEO backlog run in sprints

Consolidation

Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Output: monthly report and budget arbitration
FAQ

Frequently asked questions

Is the Google profile enough?

No: it captures the map, but a site with real area pages captures queries the map never shows.

How many area pages?

Only where you genuinely operate, with real local content. Ten honest pages beat fifty clones.

Can I buy reviews?

Never: illegal, detectable, and the penalty hits the whole profile.

Other services

Other services

👥Team management & hiring
Build, structure and grow an SEO team.
Learn more →🛡SEO attack protection
Negative SEO, abusive DMCA, DDoS: defend your rankings.
Learn more →💻WordPress SEO
Performance, structure and plugins under control.
Learn more →🛒Shopify SEO
Collections, native duplication and speed sorted.
Learn more →📅Book a call
A free first opinion within 48 working hours.
Learn more →

Shall we keep talking?

SEO is best discussed live. Find me on social or drop me a line.
LinkedIn@albanseoContact me
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