SEO redesign and migration
A badly prepared redesign usually costs several months of traffic, and the bill arrives after launch, once everyone has celebrated the new design. The useful work happens before: mapping, redirects, testing. I work as an SEO consultant in French, English and Spanish.
A redesign rarely fails on the design
It fails on URLs, on redirects written by hand the night before launch, and on the content quietly shortened because it did not fit the new template. Traffic does not come back on its own afterwards.
My job is to step in before go-live, not after the drop. Mapping of current URLs, old to new matching validated page by page, testing on staging, then close monitoring.
Who it is for
- Redesigns in progress with no redirect plan yet.
- Domain or URL structure changes.
- CMS migrations, including towards JavaScript rendering.
- Sites that already dropped after a bad redesign.
What you get
- Mapping of URLs, traffic and existing inbound links.
- Redirect plan validated page by page, not by blanket rule.
- Pre-launch testing on staging.
- Six weeks of monitoring after go-live, fixes included.
What a redesign must secure
URLs, redirects, content and templates, before go-live rather than after.
URL mapping
Redirect plan
Pre-launch testing
Launch day
90 day follow-up
Recovery
The timeline of a redesign without loss
Mapping, redirect plan, staging tests, monitoring.
Scoping
Diagnosis
Execution
Consolidation
Frequently asked questions
When should you be involved?
Before the mockups, ideally. After launch we repair instead of preventing.
Is traffic loss inevitable?
A temporary dip is common. Well prepared, it stays small and recovered within weeks.
Do you fix failed migrations?
Yes, it is a frequent request. I restart from the redirect plan and the logs.