GEO: being visible in AI answers
A growing share of searches ends in a generated answer, with no click. Being cited there cannot be bought: it is prepared, with content that answers precisely, verifiable sources and an entity models recognise. This sits among my freelance SEO consulting assignments.
Being quoted by an AI, another job
Answers generated by ChatGPT, Perplexity or Google overviews do not pick the first result: they pick the source that is easiest to quote. A clear table, a dated figure and a named author weigh more than a thousand word introduction.
I work on that visibility without dropping classic SEO, because they feed each other: answer engines lean on already well ranked sources, and a citation inside an answer brings back very qualified visitors.
Who it is for
- Brands that want to appear inside generated answers.
- Publishers watching informational traffic decline.
- B2B sites whose prospects research through an AI.
- Comparison sites that must become the quotable reference.
What you get
- Current state: who gets quoted on your topics today, and why.
- Restructured content that can be extracted without distortion.
- Structured data and author signals put in place.
- Citation tracking across the main answer engines.
What AI visibility demands
Extractable structure, dated data, named author, quotable sources.
Citable answers
Entity and notoriety
Structured data
Mention tracking
Source content
Crawler access
How AI citation work is run
Measure who gets quoted today, then make your pages easier to quote.
Scoping
Diagnosis
Execution
Consolidation
Frequently asked questions
Does GEO replace SEO?
No. Generative engines lean on the classic index: good SEO stays the prerequisite.
Can it be measured?
Yes, by querying the models regularly on your key topics and tracking citations.
Should AI crawlers be blocked?
It depends on your model: a publisher living on clicks may want to block, a brand seeking notoriety should not.