Link building

Link building

In competitive markets link building is not an option but a fixed cost. What separates a solid profile from a risky one is not buying itself: it is anchor variety, velocity and topical relevance. I am an independent SEO consultant based in Thailand.

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Alban Febrer SanmartíLinkedIn profile

Freelance SEO consultant, 7 years in iGaming, dating, finance and CBD

A link is counted and justified

On a single site I had 14,000 backlinks acquired in one year, with pace and anchor distribution held day by day. On another, a €200 media partnership returned over €30,000. Two opposite strategies, both driven by numbers.

Before spending, I quantify the real gap with the top 3: referring domains, acquisition pace, anchors. Without that baseline, a link budget is an expensive hunch.

Who it is for

  • Sites stuck on page 2 with solid content already.
  • Armed markets where competitors have been buying for years.
  • New domains that must exist fast without burning themselves.
  • In-house teams wanting to bring acquisition inside.

What you get

  • Quantified gap with the three sites holding the top.
  • Acquisition plan: volume, pace, anchor distribution.
  • Selection filters for placements, including what gets refused and why.
  • Monthly tracking of links won, lost, and their effect.
Link building

What link acquisition covers

Costed gap with the top 3, pace, anchors and placement filters.

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Gap analysis

Referring domains, anchors and pace of the three sites holding the top 3. That number sets the budget.
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Anchors and velocity

Anchor spread and acquisition speed: the real risk factor, well before buying.
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Expired domains

Taking over relevant expired domains after checking history and topic.
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Reasoned buying

Placement selection, negotiation and tracking. Every link is traced and budgeted.
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Landing content

A link points to a page that deserves it, otherwise it is wasted.
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Monitoring

Lost links, toxic links received, profile evolution month by month.
Process

Six months of link building, month by month

A spread budget rather than a wave: pace is what holds.

Scoping

One hour to understand the business model, the margin per lead or per sale, and the accepted level of risk. Without that, no recommendation holds.
Output: scope, measurable goals, link budget

Diagnosis

Crawl, log files, rankings, link profile and a close look at the three competitors holding the top 3. What they actually do, not what they claim.
Output: prioritised audit and link gap estimate

Execution

Technical fixes, information architecture, content production, link acquisition. Weekly checkpoint, shared dashboard.
Output: SEO backlog run in sprints

Consolidation

Measure, cut what does not pay, reinforce what climbs. In these markets a position does not hold by itself.
Output: monthly report and budget arbitration
FAQ

Frequently asked questions

Can you rank without buying links?

On long tail yes. On head terms the gap is too wide to close otherwise.

What monthly budget?

It follows from the measured gap with the top 3. On hard niches it is often half the total budget.

Does disavow still work?

As a last resort and surgical. Mass disavowing usually hurts more than it helps.

Shall we keep talking?

SEO is best discussed live. Find me on social or drop me a line.
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