SEO copywriting
Producing content is easy. Producing content that ranks and holds over time is not. The problem is rarely the writer: it is the brief, the review circuit and the cadence. An SEO consultant is there to arbitrate, not to produce everything.
Content that ranks gets finished
I have managed in-house and freelance writers in French, English and Spanish, on markets where everyone publishes the same thing. What makes the difference is almost never word count: it is the angle, the structure and the evidence.
Language models made average content free and instant. What survives is content carrying data, experience or a viewpoint nobody else has. The rest gets summarised by an AI before anyone reads it.
Who it is for
- Publishers shipping a lot for little return.
- Brands wanting a recognisable voice, not interchangeable text.
- Multilingual teams translating instead of adapting.
- YMYL sites where source and author matter as much as the text.
What you get
- Editorial plan by intent, not by isolated keyword.
- Brief templates a writer can follow without chasing you.
- Written style rules, including what is forbidden.
- Review grid to hold quality at scale.
What editorial production covers
From intent-based plans to the review grid, briefs included.
Structured briefs
Writer management
Framed AI use
Quality control
Refreshing
Measurement
How SEO copywriting is run
A frame your writers follow without chasing you on every draft.
Scoping
Diagnosis
Execution
Consolidation
Frequently asked questions
Who writes?
Your writers, mine, or a mix. I provide briefs and quality control either way.
Do you use AI?
As a first draft, yes. Published raw it creates a series footprint that eventually shows.
How many articles a month?
Ten maintained pages beat 200 average ones that dilute crawl budget.